The value of Athens hotels has surged by more than 40% over the past four years, placing the Greek capital at the top of the rankings for the highest percentage increase in hotel values among 31 European cities for the third year in a row, according to consultancy firm HVS. This rapid growth is driven by three key factors: rising demand for new hotel units due to increasing tourist arrivals, high revenue per available room (RevPAR), and the continued interest of investors in Athenian hotels, which remain more affordable compared to other major European cities. Athens also recorded the highest annual growth rate in hotel values between 2015 and 2024. Specifically, values increased by 5.1% in 2021 compared to 2020, followed by a sharp rise of 11.6% in 2022, approximately 11.2% in 2023, and 11.8% in 2024. Over the entire period from 2015 to 2024, the average annual increase in hotel value was 6.1%. Lisbon and Madrid Follow in the...